Joseph Maffeo, Lad.101 Making Our World A Better Place Feel It …. Believe It …. Live It Joseph Maffeo was a New York City firefighter whose life was tragically cut short on September 11, 2001. He was a hero to the people of New York, but more importantly, he was a hero to his family, and the people who knew and loved him. To them he was a hero not for the way he died, but rather for the way he lived. Joseph Maffeo made the world a better place, each and every day of his life, by giving of himself, by extending a helping hand, by displaying a smile, simply by his mere presence. We have established this foundation to continue Joseph’s legacy by keeping his spirit alive in those who knew him and breathing it into those who didn’t. By doing this we hope to fill the void left in this world, when on September 11, 2001, Joseph, along with 342 fellow NYC firefighters and thousands of other individuals, lost their lives in a senseless act of hate.